Blogging, Podcasting, and VideoCasting are certainly new forms of expression and communication that many folks participate in. Many folks understand the value associated with this form of communication, however, my sense is that many in Corporate America do not understand this value.
Most folks that know me know that I blog and listen to Podcast's, some folks read my blog, some make light of it and in some circles I get a sense that some folks think that this is a waste of time and a little adolescent. My thought is that most of the folks that think that Blogging or Podcasts are a waste of time, have not read my blog or any blog and have not listened to a podcast. If they have, the blog or podcast was on a subject that does not interests them.
Reading blogs or listening to Podcasts is just another form of consuming content, like reading the newspaper, or listening to radio. What is better about both is the fact that you can filter out the content that you do not want, and have the content that you prefer delivered to your browser or your mp3 player every day. Most of us in the blogosphere know and understand this, and recently, The Wharton School of the University of Pennsylvania published a report on the state of blogging with comments from many called "To Blog or Not to Blog". The Wharton School reports that
"About 57 million American adults -- or 39% of Internet users -- read individually authored web logs, or "blogs," according to the Pew Internet & American Life Project, which does surveys to track Internet use. About 12 million American adults, or 8% of Internet users, keep a blog. They do so for a number of reasons -- to share professional or personal ideas and opinions, crack jokes, air political views, or comment on current events."
To read more about "To Blog or not to Blog" Follow this Link ....
57 Million American adults reading blogs, 12 million American adults publishing blogs, and that is only in America. Thats an awful lot of content and an awful lot of people. I bet even the most skeptical folks could find something that they like if they took the time to look.
So, why do I blog ?
I enjoy writing and sharing my opinions and professional experiences with others. With 57 million Americans reading blogs, I bet someone will read this.
Technorati : Blog, Podcast
I will be at the Podcamp Boston2 which is an UnConference this weekend. I am facilitating a talk on Web2.0, Enterprise 2.0 and Beyond which will host discussions about Web 2.0, Enterprise 2.0, Web 3.0 and the Semantic Web.
