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    « SOA Refinement and Application Delivery | Main | Effective communication »

    January 30, 2007

    Enterprise Web 2.0

    Last month I wrote a post on Web 2.0 where I attempted to explain Web 2.0. I pointed out that we see tremendous support and adoption of Web 2.0 applications on the consumer/internet side, but the adoption within the enterprise has been slow and somewhat cautious. In my definition of WEB 2.0, the focus of WEB 2.0 is the web interface, and in enterprise applications, the interface (web or other) is just on piece of the application puzzle.

    Last week I started piecing together a topology strategy that I labeled a SOA topology. I tried to document each piece of this topology and came to the realization that I was wrong and SOA is not the topology but a architecture and a real piece of the Application Delivery puzzle. I realizing that there is more to application delivery than Web 2.0 and SOA and my User->Portal->BPM->SOA->EIM model is more of a methodology than a topology, and this methodology already has a name: Enterprise Web 2.0

    David Precopio, a strategic and technical Marketing Executive from cio20.com writes about Enterprise Web 2.0 and defines Enterprise Web 2.0 as:

    Enterprise Web 2.0 -is a complete business methodology that increases collaboration and access to information and people, enhances the end-user experience by embracing the latest web technologies, and takes advantage of legacy applications and data either through prepackaged applications or through composite web applications built on and with Service Oriented Architecture (SOA), Business Process Management (BPM) and Application Integration.

    After reading David's blog cio20.com, I realized that SOA is an architecture built around Web 2.0, Business Process Management and some sort of DataBase Integration. I can see the shift in the industry away from older client server and web 1.0 technologies toward Enterprise Web 2.0 methodologies, however I realize that most large Enterprise's move very slowly and their rate of Technology adoption is 2 to 3 years behind the smaller more agile businesses.

    Another source of good Enterprise Web 2.0 discussions and strategy is Dion Hinchcliffe's Enterprise Web 2.0 blog at ZDNet. This week Dion writes about how enterprises are not jumping at Web 2.0 applications but points out that big software firms are starting to get into the game and they will influence the enterprise......

    Big software firms take aim at Web 2.0 by ZDNet's Dion Hinchcliffe -- While 2006 was a big year for Web 2.0 in the consumer space, it was barely on the radar in the enterprise world. That didn't stop volumes of press coverage, speculation, and debate about how applicable Web 2.0 technologies -- from Ajax to social networking -- would actually be to the business world. However those in the enterprise who wanted to go ahead and experiment or conduct pilot projects to see how Web 2.0 concepts work for them were largely stuck with very consumer-oriented Web 2.0 applications to try out. That's because until recently, the major software makers that supply the application platforms that run in the vast majority of the business world haven't had applications that specifically focused on Web 2.0 patterns and practices, things like social networking, tagging, mashups, architectures of participation, and so on.

    Finally, I am really beginning to understand this methodology. My interest comes from my attempt to understand how these applications will be designed, developed and deployed, and identifying what the impact will be to our organization. I see adoption at the enterprise level as limited and restricted by older rigid applications that make porting to a Enterprise Web 2.0 strategy difficult. In my opinion, the best strategy will be to build new applications using Enterprise Web 2.0 methodologies and stay away from a porting or wrapping strategy that will force you to adopt a half and half strategy that includes a Web 2.0 front-end and an older application for your back end.

    Please feel free to comment .....

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